When is the right time to hire a PR firm? Today, Cheryl teaches us the answer.

It varies by company, but generally, every organization should do it’s own PR for as long as it can.

You hire a PR firm for strategy and connections.

Plus, many writers would rather talk to the CEO and founder, over a PR firm.

Remember, Cheryl writes about how to hire a PR firm without hiring an agency. You can find her on Forbes.

When the time comes that you should hire a PR firm, be metric driven. Know what the job you’re hiring this PR firm to do. And make it driven by metrics.

Follow Cheryl on Forbes, https://www.forbes.com/sites/cherylsnappconner/, for even more great advice. Or check out her company, here: http://snappconner.com/