When is the right time to hire a PR firm? Today, Cheryl teaches us the answer.
It varies by company, but generally, every organization should do it’s own PR for as long as it can.
You hire a PR firm for strategy and connections.
Plus, many writers would rather talk to the CEO and founder, over a PR firm.
Remember, Cheryl writes about how to hire a PR firm without hiring an agency. You can find her on Forbes.
When the time comes that you should hire a PR firm, be metric driven. Know what the job you’re hiring this PR firm to do. And make it driven by metrics.